Smartphone CustomersUp for Grab

About 10 years ago Imet an advertising executive in New York who explained the difficulty ofadvertising a new brand of deodorant（除臭剂）to consumers."Most people

never change theirdeodorant,"I remember him saying,"They pick one brand when they areyoung,and stick with it for a long,long time.If it works,why switch?"

The same theory canbe applied________(46)Once they have picked a type of phone, whether it's AppleiOS,Google Android or something else,it's difficult,and often

expensive,toswitch.Consumers become comfortable with the interface and design of the phoneand the apps they have purchased on that platform.________(47)

That is why the raceto pull in smartphone buyers is going to be especially severe over the next 18to 24 months.________(48)there are still hundreds of millions of mobile

phone owners aroundthe world who have yet to move from a standard mobile or feature phone to itssmarter,more

intelligent bigbrother:the smartphone.

Yet the change ishappening at a much quicker pace than technology analysts and companiesoriginally theorized.A report issued this week by Nielsen,the market research

firm,found thatamong Americans________(49)55 percent opted for a smartphone.This is up from 34percent a year ago.

At this point,whowill lead that market is not up for debate.Android has been growing at a paceno one could have imagined,even Google.The company said this week that it

now activates morethan 500,000 Android devices each day.

Mr. Llamas saidApple,which changed the smartphone game in 2007 when it introduced theiPhone,potentially has a ceiling with consumers as its mobile phone is oftenmore

expensive than thoseof its competitors.

Although millions ofcustomers flock to Apple products for their beauty,simplicity and powerfulbrand,many can't afford a new iPhone.This could change________(50)As

some analystsexpect. "Right now the iPhone only comes in one flavor;it's not like otherApple products like the iPod where there are several different sizes,shapes and

prices,"Mr.Llamas said._______（48）

A.Although it mayseem that everyone owns a smartphone these days,

B.if Apple offers aless expensive model of the iPhone later this year.

C.to customers whoare making the switch to smartphones today.

D.who purchased anew mobile phone in the last three months,

E.The smartphonerace is still raging.