(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its

‘fit’ with the factors in its environment.

With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s

overall strategic positioning. (7 marks)

[试题](b) Distinguish between strategic and operational risks, and explain why the secrecy option would be a sourceof strategic risk. (10 marks)

[试题](b) Assess the likely strategic impact of the new customer delivery system on Supaserve’s activities and its abilityto differentiate itself from its competitors. (10 marks)

[单选题]Strategic Plan表示（）。A . 战略规划B . 知识管理C . 工作站D . Agent

[主观题]策略举措（Strategic move）

[主观题]Strategic interaction 策略互动

[名词解释] 策略举措（Strategic move）

[名词解释] Strategic interaction 策略互动

[单选题]___________[A] with [B] about [C] among [D] by

[单选题]［A］ on ［B］ in ［C］ with ［D］ about

[单选题]［A］ on ［B］ for ［C］ as ［D］ about