[单选题]

D.irections: Read the following four texts. Answer the questions below em text by choosing A,B, C or D. Mark your answers on ANSWER SHEET I . ( 40 points)

Text 1

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They care fully chose a busy comer for their location. They had run their own business for years, first a theater, then a barbecue(烤肉 )restaurant, then another drive -in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive -in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The serf - service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake -mixing machines. He quickly saw the unique appeal of the brothers fast food restaurants and bought the right to franchise (特许经营other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.

Today McDonald' s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen - cent hamburgers. In 1976, McDonald' s had over $1 billion in total sales. Its first twenty - two years is one of the most incredible success stories in modem American business history.

21. This passage mainly talks about ______.

A.) the development of fast food services

B.) how McDonald's became a billion- dollar business

C.) the business careers of Mac and Dick McDonald

D.) Ray Kroc’s business talent

参考答案与解析:

相关试题

Directions: Read the following text. Cho

[单选题]D.irections: Read the following text. Choose the best word(s) for each numbered blank and mark A ,B, C or D on ANSWER SHEET I . ( 10 points)In the United States, the first day-nursery was opened in 1854. Nurseries were established in various areas du

  • 查看答案
  • Directions: Read the following text. Cho

    [单选题]D.irections: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on ANSWER SHEET I. ( 10 points)D.igital photography is still new enough that most of us have yet to form. an opinion about it, (1) develop a

  • 查看答案
  • Part ADirections:Read the following four

    [单选题]Part AD.irections:Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. (40 points)Text 1While still catching-up to men in some spheres of modern life, women appear to be wa

  • 查看答案
  • Part A Directions: Read the following fo

    [单选题]Part AD.irections:Read the following four texts. Answer the questions below each text by choosing [A], [B], [C] or D. Mark your answers on ANSWER SHEET 1 (40 points)Text 1E.verybody loves a fat pay rise. Yet pleasure at your own can vanish if you lea

  • 查看答案
  • Section B Directions: Read the following

    [单选题]Section BD.irections: Read the following three passages. Each passage is followed by several questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the one that fits best according to the information

  • 查看答案
  • Part C Directions: Read the following te

    [主观题]Part CD.irections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)It is not easy to talk about the role of the mass media in this over

  • 查看答案
  • Part B Directions: Read the following sa

    [试题]Part BD.irections:Read the following saying and write an essay in which you should1) interpret the saying,2) give your comments onthe saying, and3) write a title for your essay.A. woman’s career, particularly if it is successful, is often blamed f

  • 查看答案
  • Part CDirections:Read the following text

    [试题]Part CD.irections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)In his autobiography, Darwin himself speaks of his intellectual power

  • 查看答案
  • Part B Directions:In the following text,

    [单选题]Part B Directions:In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A- G to fit into each of numbered blanks. There are two extra choices, which do not fit in any of the blanks. M

  • 查看答案
  • Part B Directions: In the following text

    [单选题]Part BD.irections:In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of numbered blanks. There are two extra choices, which do not fit in any of the blanks. Ma

  • 查看答案
  • Directions: Read the following four text